In May 2014 Blurb acquired MagCloud,[6] a self-publishing platform for magazines, under a licensing agreement from HP.

Blurb was acquired by their print fulfillment partner Reischling Press, Inc. (RPI) for an undisclosed amount in August 2020.

They can also set their price and sell their books and ebooks in Blurb's online bookstore.

In addition, it offers seven book sizes, hardcover and softcover options, and a range of papers and end sheets.

Blurb e-books are fixed format, enabling them to retain the same image and text placement when viewed on the Apple iPad as in the printed book version.