Bmibaby Limited (styled as bmibaby.com) was a British low-cost airline that flew to destinations in the United Kingdom and Europe from its bases at Birmingham and East Midlands airports.

[1] Bmibaby held a United Kingdom Civil Aviation Authority Type A Operating Licence, and was permitted to carry passengers, cargo and mail on aircraft with 20 or more seats.

[3] Following the takeover of BMI and its subsidiaries by IAG in April 2012, it was announced on 3 May 2012 that Bmibaby would be shut down in September 2012, with many flights ceasing to operate with effect from 11 June.

The airline was established on 24 January 2002[5] and began operations on 22 March 2003 with a flight between East Midlands and Málaga.

[15] In May 2011, Bmibaby launched what it called the first European airline loyalty programme tied into a location-based social network.

The contract allowed for Lufthansa to sell BMI Regional and Bmibaby separately before the completion of the main sale, although the price payable by IAG would be reduced if the airlines were not sold.

[17] On 2 February 2012, BMI announced it had signed a "non-binding and non-exclusive" agreement with a "UK-based company", with plans to complete the sale by the summer of 2012.

As of November 2014, all the fleet had moved on from Bmibaby, one had been scrapped (G-OBMP) and the last one partly remains with some of the fuselage in some trees at Bruntingthorpe (G-BVKB).

[24] Bmibaby offered a buy on board programme with variety of items to purchase including scratch-cards, tax-free shopping and onboard drinks and snacks.