He operated the Kansas City, Missouri-based Heart of America Sports Attractions promotion from 1963 to 1986, and served three terms as the president of the National Wrestling Alliance from 1978 to 1980, from 1982 to 1985, and finally from 1986 to 1987.

Geigel was a champion amateur wrestler during his college years, coming in third place during the 1948 NCAA Championships in the 191 pounds (87 kg) weight division.

Partnering with Gus Karras and Pat O'Connor, he renamed the promotion Heart of America Sports Attractions.

In that same year, Geigel was cited as a co-defendant in an anti-monopoly case brought against the Central States territory by previous owner Pinkie George.

Along with his partners Karras and O'Connor, and fellow co-defendant George Simpson, he refuted the charge, and it was eventually dropped.

During this term he strongly supported Harley Race, a part-owner of Heart of America, as NWA World Heavyweight Champion.

[4] Geigel and Race bought out Sam Muchnick's portion of the St. Louis Wrestling Club,[4] a cornerstone territory of the NWA.