Robert 'Bob' Ives was the 1989 Camel Trophy winner, along with his brother, Joe, and an off-road advisor for Top Gear and The Grand Tour special features.

Despite being asked to continue supporting the Camel Trophy, Ives made the decision, in 1996, to take part in International Rally Raid events.

In a heavily modified 300 hp Land Rover Defender, he participated in the 1997 Baja Espana (retired due to electrical problems) and the 1998 UAE Desert Challenge, starting the last day in fourth place, but sadly a broken UJ in the front prop shaft, resulted in a 24th-place finish in two wheel drive.

[4] The following years were filled with many off-road incentive trips for self drive groups and off-road vehicle launches for Land Rover, Jeep and Mercedes in remote parts of Jordan, USA, Turkey, UAE, Oman, Canada, Zambia, Botswana, Romania, Japan, Poland, South Africa, Thailand and Morocco.

Ives also supported filming with various 'Barbour All Terrain Tracking' (BATT) vehicles on Sleepy Hollow and Harry Potter movies and various TV shows.