Convinced that the original Macintosh, released that same year, could "revolutionize" his business, he proposed buying one.
After his partners refused, he sold his shares in the company and left to start his own short-lived market research firm.
After a sales call to Macintosh trade magazine MACazine, he closed his firm and joined the latter in 1986 as an executive editor.
[3] According to Austin American-Statesman's Lori Hawkins, by then, LeVitus's "no-hold-barred, take-no-prisoners" software reviews had earned him a reputation as a "Macintosh cult icon".
[6] LeVitus appeared at a number of Mac-focused meetups and events, including MacLive,[7] MacFest,[8] MacCORE,[9] MacMania,[10][11] and was a regular at the Macworld/iWorld trade show.