[2] During his career as a designer, Noorda created more than 170 logos for clients like Feltrinelli, Olivetti, Eni, Zucchi, Touring Club Italiano, Ermenegildo Zegna, and many others.

He attended the Instituut voor Kunstnijverheidsonderwijs [nl] (IvKNO), the Institute for Education in the Applied Arts (now the Gerrit Rietveld Academie) and graduated in 1950.

As Giovanni Baule writes, "the Pirelli corporate identity was composed of essential visual elements that multiplied like components of a moveable alphabet and were used on diverse artifacts, creating a communication "style.

[14] In 1979, Bob Noorda, together with Roberto Sambonet and Pino Tovaglia, received Compasso d'Oro for their logo and coordinated image for the Lombardy region.

[15][16] While working for the Touring Club Italiano, Noorda renewed the logo, designed a coordinated image for different publications, including a system of pictograms.