[1] Born in Milan, Tovaglia was active in the field of graphic design since his youth, first as an assistant of Carlo Carrà, and then as a collaborator of Marco Zanuso, Giò Ponti, and the Castiglioni brothers.
In 1956 he founded the NCPT Studio together with Giulio Confalonieri [it], Ilio Negri [it] and Michele Provinciali [it].
In 1958 he won the Golden Palm at the Cannes Lions International Advertising Festival.
In 1972 he realized the restyling of the Alfa Romeo logo, while in 1975 he designed the symbol of the Lombardy Region in collaboration with Bruno Munari, Bob Noorda and Roberto Sambonet.
[1] A member of Alliance Graphique Internationale, in 1998 he was awarded a posthumous Compasso d'Oro for his career.