Ray's in-camera-edited Super 8 short film, Sweet Sweetroll's BaadAsssss Spin, appeared in indie producer John Pierson's Split/Screen, on the Independent Film Channel and Bravo through indie producer John Pierson's program Split/Screen.
[citation needed] Ray has produced and directed several music videos, including a video for the song "Fried Chicken and Coffee" (1998) by Nashville Pussy, which was nominated at the 41st Annual Grammy Awards for Grammy Award for Best Metal Performance.
Other bands he has created music videos for include The Riverboat Gamblers, The Polyphonic Spree, The Black Eyed Peas, Eels, Jerry Cantrell, Blur, Modest Mouse and Hank Williams III.
[citation needed] In 2007, Ray completed work on Hell on Wheels, a documentary film about the resurgence of all-girl roller derby in Texas.
[citation needed] In 2010, Ray premiered Total Badass, his documentary film about Austin-based Chad Holt's struggles to remain clean and sober while on probation.