[8] In 1980 Schmetterer was appointed managing director and Chief operating officer of the New York-based Scali McCabe Sloves firm.

[9] In 1984 Bob Schmetterer became president and chief executive officer of an international joint venture with Young & Rubicam of New York and Eurocom S.A. of Paris, France: HCM Advertising Worldwide (Havas Conseil Marsteller).

[10] Under Schmetterer's leadership the company was an early innovator in digital advertising and marketing, website creation, and in the first Internet "banner ads.

[16] By 2000, Scott Donaton (Publisher of Advertising Age and Entertainment Weekly) called Schmetterer a "visionary for new creativity".

[19] Schmetterer has managed the strategy and advertising for clients including Volvo cars in North America as well as globally,[20] Pioneer Electronics, Maxell Tape, MCI, Dannon Yogurt and Intel.

A Revolution in Creative Business Strategy,[22] which was published by John Wiley & Sons and eventually translated into six additional languages: English, French, Portuguese, Spanish, Italian and Chinese.

He revamped the advertising and marketing processes and created an Ocean Reef Magazine which was given to interested new members.

Like he did years ago for Volvo (Drive Safely) he penned the Clubs brand, "A Unique Way of Life".

Each spring and fall since 2006 Schmetterer and his wife cruise the east coast between Maine and Key Largo stopping at their home on Marthas Vineyard.