Havas Creative

In 1997, Euro RSCG Worldwide moved its headquarters from Paris to New York; American executive Bob Schmetterer was named chairman and CEO.

In 2001, the company acquired a minority stake in UK financial public relations firm, The Maitland Consultancy.

[6] In March 2022, Havas announced the acquisition of Front Networks, an independent creative agency focusing on social and digital marketing in China.

[11] Havas Worldwide works with 78 of the 100 largest global advertisers including Camel Cigarettes, Natural American Spirit, Grizzly Snuff, Vuse, Air France, Citigroup, Danone Group, IBM, Lacoste, LVMH, Merck, Mondelēz International, Pernod Ricard, Reckitt Benckiser, Sanofi, The Humane Society of the United States, and Unilever.

In the ad, Mediacorp actor and deejay Dennis Chew, who is Chinese, appeared in "brownface" - the act of darkening one's fair skin to mimic that of another race — as an Indian character and as a Malay woman wearing a headscarf.