Bobbie Baby, Inc. is an American infant formula company based in Heath, Ohio.

[4][5] Bobbie's infant formula was made with organic ingredients and did not use corn syrup, palm oil, or soy.

"[4] In May 2023, the company released its second product, a formula it calls “organic gentle”, designed for fussy babies.

[9] An early version of Bobbie's European-style formula was initially recalled by the U.S. Food and Drug Administration (FDA) in 2019 due to concerns about the product labeling.

[16] It is produced and processed in the United States but is also labelled "European-style," due to more restrictive EU formula requirements.