Modi began her career at Portwest, a workwear and personal protective equipment business run by her family and founded by her great-grandfather in Ireland.
[4] Over the next 18 months, she researched the industry and possible recipes,[5] finding that the last significant U.S. Food and Drug Administration update to formula nutritional standards occurred in the 1980s.
Modi updated Bobbie's supply chain, partnering with Perrigo on manufacturing,[2] and relaunched its "European-style" infant formula in compliance with FDA guidelines in January 2021.
[8] Bobbie's revenue grew to $100 million by 2023,[9] even though Modi had made the decision to pause new customer registrations for six months during the 2022 United States infant formula shortage.
[9] As part of Bobbie's workplace culture, Modi prioritizes providing robust leave and job security to new parents.