[4] Due to the popularity of his mother, Brazier was in the public eye from birth and appeared in the occasional episode of her Sky Living reality series from 2005 until her death from cervical cancer in 2009.

[5][6][7] After her death, he and his younger brother Freddy were kept out of the spotlight following the high media presence whilst Goody was alive and during the final months of her life.

[6] Brazier grew up with his brother in Harlow, Essex,[3] raised by their father with the help of his mother and later his future wife, Kate Dwyer.

[15] As a model, Brazier was featured in editorials for the magazines British GQ, Lewis, MMScene, Odda, Schön!

[17][18] The show's executive producer, Chris Clenshaw, who came across Brazier's profile on social media, said of his casting: "There was some of what I saw in Bobby that I thought would be perfect for Freddie.

[24] Following his stint on the show, pop culture commentator Nick Ede named Brazier "a rare breed of talent" and compared him to Timothée Chalamet and Harry Styles.

"[7] Elaborating on this, public relations expert Mark Borkowski commented that he has "'the suff' – a natural ability to communicate."

"[7] Alongside his father, Brazier appeared in the 2023 Stand Up to Cancer special of the reality series Celebrity Gogglebox and joined its main cast the following year.

[28] Brazier played for England in the 2024 edition of the annual charity football match Soccer Aid to raise money for UNICEF.