Bobby Jack is a clothing brand featuring a monkey character of the same name.

[1][2][3] The clothing and character became popular among children and teenagers because of its "snarky messages.

"[4] The characters portrayed on the clothing are Bobby Jack, a monkey with an attitude,[5] Cooper, the best friend monkey, and Moose, his pet mouse.

[6] Bobby Jack merchandise is targeted primarily towards school-age (tween) girls.

[7] By 2006 Bobby Jack clothing became one of the most popular character brand among children and teens.