Happy Bunny is a character in a series of stickers, buttons, greeting cards, posters, and other merchandise sold at novelty shops across North America.
[2] Happy Bunny gained popularity in 2001 after stores like Hot Topic and Spencers began selling its merchandise .
"[5] "An anti-drug campaign featuring It's Happy Bunny was honored at the 2007 Austin ADDY Awards for advertising excellence in the category of public service.
[7] The slogans include, among others, "You suck and that's sad", "Cute but psycho: things even out", "Hi, Loser", "It worries me how dumb you are", "Dear Santa, leave presents.
In 2006 the Partnership for a Drug-Free Texas commissioned Benton to create anti-recreational drug public service announcement messages featuring Happy Bunny.