Consisting of comics and stories, it is named after the protagonist Bobo, a nine year old blue anthropomorphic rabbit.
The purpose of the magazine is to educate four- and five-year-olds in a playful way, and it is therefore mainly distributed through the first two years of primary school.
Bobo has its own apps, an educational television series made by Studio 100 (started in 2011), an online training program to be used on digital schoolboards and smartboards in the classroom, and a complete merchandise line.
The magazine has the tagline "teman bermain dan belajar (friends to play and study)".
[7] Until 2022 Kompas Gramedia Group also published Bobo Junior, an Indonesian translation of the Dutch counterpart for younger readers.