[1][2] The concept of body image is used in several disciplines, including neuroscience, psychology, medicine, psychiatry, psychoanalysis, philosophy, cultural and feminist studies; the media also often uses the term.
These standards that are created and constantly being changed by society can contribute in part to body shaming - the act of humiliating an individual by mocking or making critical comments about a person's physiological appearance.
[3] Many factors contribute to a person's body image, including family dynamics, mental illness, biological predispositions and environmental causes for obesity or malnutrition, and cultural expectations (e.g., media and politics).
[17][18] The emphasis on an ideal female body shape and size is psychologically detrimental to young women,[19] who may resort to grooming, dieting, and surgery in order to be happy.
[24] Many reported that "their lives would be better if they were not judged by their looks and body shape, [as] this is leading to low self-esteem, eating disorders, mental health problems and depression.
[26] One reason for this is because "idealised media images are routinely subjected to computer manipulation techniques, such as airbrushing (e.g. slimming thighs and increasing muscle tone).
As many as 45% of teenage boys may suffer from body dysmorphic disorder (BDD), a mental illness whereby an individual compulsively focuses on self-perceived bodily flaws.
53% of boys cited advertisements as a "major source of pressure to look good; [though] social media (57%) and friends (68%) exerted more influence, while celebrities (49%) were slightly less persuasive".
"[44] Boys who are exposed to depictions of muscular warriors who solve problems with their fists may internalize the lesson that aggression and muscles are essential to masculinity.
[55] Studies suggest that the significance placed upon body image improved among women as they got older; men in comparison showed little variation in their attitude.
[60] In her book The Beauty Myth, Naomi Wolf reported that "thirty-three thousand women told American researchers they would rather lose ten to fifteen pounds than achieve any other goal.
As Charisse Goodman put it in her article, "One Picture is Worth a Thousand Diets", advertisements have changed society's ideas of beauty and ugliness: "Indeed to judge by the phrasing of the ads, 'slender' and 'attractive' are one word, not two in the same fashion as 'fat' and 'ugly.'"
Research by Martin and Xavier (2010) shows that people feel more pressure from society to be thin after viewing ads featuring a slim model.
Some argue that the social pressure to lose weight has lessened what is described in both popular and academic parlance as an "obesity epidemic",[66][67] despite the adverse effects.
[84] There is some evidence to link the sexual objectification of gay males and heterosexual females by men in general as a reason for increased numbers in these groups for eating disorders and stimulants addictions.
Likewise, some fashion brands and retailers adopt vanity sizing in their assortments to try to intentionally raise a customer's self-esteem while shopping in stores.
In 2006, the fashion industry came under fire due to the untimely deaths of two models, Luisel Ramos and Ana Carolina Reston, both of whom had suffered from eating disorders and been severely underweight.
[93] France is also working on ensuring retailers specify when an image is airbrushed in magazines, websites, and advertisements,[94] although it is unclear whether consumers are already aware of digital retouching techniques.
[105] In response to the criticism that the term plus-size caused unnecessary labeling, Kmart replaced its numerical sizing with positive tags such as, "lovely" and "fabulous" instead.
[106] Models have notably used Instagram as a tool to "encourage self-acceptance, fight back against body-shamers, and post plenty of selfies celebrating their figure".
[108] This movement was broadcast across different social media platforms, with other models using the hashtag to share their experiences, in hopes of persuading the American fashion industry to start "prioritizing health and celebrate diversity on the runway".
[108] Fashion photographer Tarik Carroll released a photo series titled the EveryMAN Project to showcase large-framed queer and transgender men of color, with the stated purpose of "challenging hyper-masculinity and gender norms, while bringing body-positivity to the forefront".
[103] Neon Moon, a feminist lingerie brand from London, advocates the beauty of flaws, instead of the need to retouch its models for aesthetic purposes.
[116] Another study by the Florida Health Experience found that "87% of women and 65% of men compare their bodies to images they consume on social and traditional media.
[117] A study by the University of South Australia discovered that individuals who frequently uploaded or viewed appearance-related items were more likely to internalize the thin ideal.
[122] Recently, a phenomenon referred to as 'Snapchat dysmorphia' has been used to describe people who request surgery to look like the edited versions of themselves as they appear through Snapchat filters.
[126] The marketing of restrictive diets to young women as a form of self care can cause "increasingly disordered eating",[126] and orthorexia, an obsession with the right and wrong types of food.
[125] In an attempt to tackle such issues, the UK launched a national campaign called Be Real, after findings showed 76% of secondary school students who learnt about body confidence in class felt more positive about themselves.
Eating Disorder Hope launched the Pro-Recovery Movement, a live Twitter chat encouraging sufferers to celebrate self-love and a positive body image, through recovery subject matters.
For instance, "Acquiescent response style (ARS), or the tendency to agree with items on a survey, is more common among individuals from Asian and African cultures.