Spaving is a marketing strategy where consumers are encouraged to spend money to gain access to savings.
[2] The concept has been popularized by online retailers and social media.
[3] Spaving has been criticized as a financial pitfall causing consumers to purchase more than needed and creating excessive buying habits.
[4][5][1] Consumers engage in spaving due to fear of missing out and loss aversion.
[6] Consumers who excessively engage in spaving are referred to as spavers.