[3][4] According to Harper's Bazaar at the time his showroom and design studio acted "as a meeting place for musicians, artists, and his muses who provide[d] inspiration as he work[ed] on his new fashion and lifestyle label".

[5] The firm's first collection featured jewel studded evening dresses worn by several key figures in the music industry including Madonna, Whitney Houston, and a host of supermodels.

[3] One of its main themes has been the injection of Arabian cultural influences into the designs, specifically Omani oriental references.

[7] Despite these high-profile collaborations, Bodyamr was still called "one of the best kept secrets of fashion insiders" by Vogue Magazine in 2008 when they released a nine-piece limited edition capsule collection through Harrods' Designer Studio.

[11] That year Bodyamr was featured by British Vogue due to the number of celebrities choosing to wear his designs to high-profile events.