In 2008, she traveled to Dubai and began a small business creating economic investment reports on the MENA region for a UK newspaper.

[5] When the time came to choose a career path, Sentaler chose to focus on the business for stability instead of attending a fashion school.

[8] In 2008, while living in Dubai, she worked on economic investment reports on emerging markets, particularly the MENA region for a UK newspaper.

"[11] After discovering alpaca fabric in Peru and spending time studying its unique properties, Sentaler decided to launch a luxury outerwear brand.

[8] In 2015, her brand gained national attention when Sophie Grégoire Trudeau wore a white Sentaler coat to her husband's swearing-in ceremony.