BookRenter was an American online textbook rental company based in San Mateo, California.
Colin Barceloux founded the company as a startup in Silicon Valley after raising funds from Storm Ventures and Adams Capital.
[1][2] The idea behind BookRenter came from the frustration associated with buying high-cost textbooks when the founder, Barceloux attended Santa Clara University.
BookRenter expanded its operation by partnering with over 500 college bookstores by setting up a virtual rental store on their own websites.
[7] In early 2012, BookRenter was rebranded as Rafter Inc. after introducing its cloud-based course materials management services to colleges and universities.