BookTube

BookTube videos also generally follow a set of formats, often drawing upon the wider "bookish" culture and lexicon.

Currently, the most subscribed BookTubers include Jack Edwards (Jack Edwards[5]), Isabella Lubrano (Ler Antes de Morrer), Tatiana Feltrin (tatianagfeltrin), Cindy Pham (withcindy), Hannah Azerang (A Clockwork Reader),[6] Pam Gonçalves (PamGonçalves[7]), Ariel Bissett (ArielBissett), Christine Riccio (PolandBananasBooks), Kat O'Keefe (katytastic), Clau R. (ClauReadsBooks), Dakota Warren (Dakota Warren), Carley Thorne (uncarley), Jesse George (Jesse the Reader), and Daniel Greene (Daniel Greene).

[3] The BookTube community has been noted by social media consultants as a potential source of revenue growth for publishing houses.

[8] Still, publishers often utilize independent Booktubers to advertise their books through word of mouth, usually by providing ARCs (Advanced Reader Copies).

[13] BookTubers often review Advanced Reader Copies (ARCs) that are provided by book publishers who may wish to advertise using word of mouth.

BookTubers also make "haul" videos where they discuss their purchases from a trip to the bookstore or give an overview of the books that they've bought within a period of time.

Popular creators have been credited with saying that there is pressure to have full, gorgeous bookshelves with little concern regarding the number of books actually being read.

Creators also call out this lack of diversity within the publishing industry by centering videos around, or only reading books that represent marginalized groups.