The song is a Spanish version of the original by Ayak Thiik and Will Simms, written by Espósito along with the music producers Pablo Akselrad, Luis Burgio and Gustavo Novello.
[4] On August 13, 2016, she performed the song with "Unico", "Soy", "Mil Años Luz" and "A Bailar" on the charity TV special Un Sol para los Chicos.
[5] On October 27, 2016, Espósito performed "Boomerang" and "Soy" at the eleventh season of Bailando por un Sueño Argentina, when she participated on a María del Cerro's dance routine.
In the week before the video's release, Espósito had shared small advances through her Instagram account where she can be seen a lot of transformations, going from brunette to blonde, female to male, humor and with the society's appearances.
Espósito portrays six characters (a fitness girl, a TV host,a rich lady, an old women, a taxi driver, and a figure who is supposed to be karma) apart from herself on the cover of a magazine.
[3] In a post by the Argentinian website Cadena3, it was written, "It denotes a huge production and staging, and also the talent that [Espósito] has to portray different characters and show her funniest side.