It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons.

The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.

On 3 April 2006, Boomerang was relaunched as a general children's entertainment network, introducing a logo and on-air branding style identical to that of Pogo (a Turner-owned kids channel in India).

In January 2008, (June 2008 in Latin America) in the Brazilian and Mexican localized feeds,[1] the channel modified its logo and relaunched again, now solely broadcasting original and third-party-produced shows aimed at teenagers.

The channel aired some successful blocks, such as Boombox, which consisted of interviews with different artists and featuring live concerts in Latin America, the US, and later, the United Kingdom.