Founded in 1987 by three students at the UQAM (Laura Urtnowski, and brothers Bernard and Jean Morin), who paid their way through school selling home-made beer, and then decided to try their hand at establishing a commercial brewery.
The students loaded their first four kegs in the back of the family Subaru and went looking for their first client.
They managed to convince four bars in Montreal to carry the brew, and the resulting surge in demand helped the company expand several times.
[citation needed] The company was named after the Aurora Borealis, and the label features a polar bear above the word Boréale.
It brewed the first amber style beer in Quebec.