After the KGB found nude pictures of his wife he was laid off his job as an engineer and started to work full-time as a photographer.
Red symbolized the October Revolution, political party and the social system of Soviet society.
According to Sabina Jaskot-Gill for Tate, "By drawing attention to the inescapable presence of the colour in the Ukrainian social landscape, the series suggests the extent to which communist ideology had permeated all aspects of Soviet life.
It shows the situation of people who after the breakdown of the Soviet Union were not able to find their place in a secure social system.
In a very direct way Mykhailov points out his critique against the "mask of beauty" of the emerging post-Soviet capitalistic way of life.