On July 6, 2022, YG Entertainment confirmed that Blackpink would release new music and embark on the largest world tour by a K-pop girl group in history later in the year.

[1] On July 31, it was revealed that the group's second Korean studio album Born Pink would be released in September, followed by the world tour starting in October.

[2] On August 8, Blackpink announced 36 shows from October 2022 to June 2023 spanning Asia, North America, Europe, and Oceania, with more dates to be added in the future.

[3][4] On September 6, the group unveiled the dates and venues for the North American and European legs of the tour.

[6] The tour opened with two concerts on October 15 and 16, 2022, at the KSPO Dome in Seoul, South Korea, which were attended by over 20,000 people.

[9] On January 9, 2023, Blackpink announced four additional shows for the Asian leg of the tour in Singapore, Macau and Kaohsiung.

[16] According to the tour's creative director Amy Bowerman, the show was conceived as a celebration of Blackpink's dual identity, as well as the individuality of the members.

However, certain scenes hint at the group's darker side, with grotesque floral imagery such as a lily leaking metallic liquid and higher-energy music.

The second act leans more into the mature aspect of Blackpink, featuring a "heavy monochrome that's very harsh and powerful."

The fourth and final act celebrates Blackpink's concept of duality as a whole, with imagery of dichotomies such as water and earth or fire and ice featured prominently.

[18][19][20] To produce the Born Pink World Tour, YG Entertainment approached Ceremony London—a visual production company that previously worked with artists such as Post Malone, Rina Sawayama, Holly Humberstone and Dua Lipa—providing the music and choreography of Born Pink in order to do so.

As they rehearsed for the tour, they determined which songs fit together and when, resulting in changes to the visuals, movements, and stage; however, "Pink Venom" remained the show's focal point.

[19] The show begins with a video interlude depicting Blackpink in an enchanted garden, after which the group rises from above the stage.

Blackpink performs their harder-hitting songs "How You Like That", "Pretty Savage", and "Whistle", after which they introduce themselves and interact with the audience.

The next portion of the setlist showcases the group's softer side with the songs "Don't Know What to Do" and "Lovesick Girls".

Afterward, the members depart for a costume change, while the dancers participate in a dance circle onstage and the touring band plays guitar, bass, drum, and keyboard solos.

The third act of the concert features solo performances by the members, each preceded by backdrops with their names on the main stage screen.

Jisoo commences with a cover of Camila Cabello's "Liar", which is replaced by her song "Flower" from the Tokyo shows onwards.

After another video interlude, Blackpink returns as a group for the fourth act of the concert and performs "Shut Down" and "Typa Girl".

[22] The encore stadium shows in France and the United States feature a completely revamped setlist and stage design which was first performed on the group's headlining appearances at the Coachella Valley Music and Arts Festival and British Summer Time Hyde Park.

[23] Tamar Herman of Variety praised Blackpink's energy and connection with fans, writing that each member "vacillated throughout the show between a sense of exuberance and pure intensity" and explained that they.

"hit their marks sometimes with intense fierceness and at others grinning while pulling another member towards the camera to do their part when they were busy playing with fans.

"[24] Reviewing the Dallas show, Consequence highlighted the group's impact "could be clocked before you even entered the building.

"[25] Writing for Evening Standard, Ali Shutler rated the tour five out of five stars, calling it "cherry-picked from a range of familiar genres to create something fresh and throughout the show, it felt like the four performers continued pop's long-standing legacy of girl power".

[27] Alexis Petridis of The Guardian and Rhian Daly of NME gave the tour four out of five stars, with the former regarding it as "exceptionally well made and high-impact.

"[29] On the other hand, Le Parisien called the group's concert at Stade de France the "worst international concert this summer", writing that "Just because audiences filled the State De France doesn't mean the performance is good," criticizing the choreography for being "too textbook" and that "the members would often walk in front of each other due to miscommunication".

[40] Two of the three reported shows were held at Foro Sol in Mexico City, which grossed $19,938,131 and sold 113,498 tickets.

[34] Blackpink was the third female act after Beyoncé and Taylor Swift to sell out back-to-back shows at MetLife Stadium in East Rutherford.

Blackpink became the first K-pop girl group to perform at a stadium in Europe with their concert at Stade de France in Saint-Denis.

[34] With their finale shows, Blackpink became the first girl group to hold a solo concert at Gocheok Sky Dome in Seoul as well.