"Hard to Love" debuted at number 27 on the Billboard Global 200 and entered the national charts in countries such as Australia, Canada, and South Korea.
Blackpink included the song on the set list of their Born Pink World Tour (2022–23), where Rosé performed it as part of her solo stage.
Wexler admitted he initially felt "intimidated" since music holds an "almost religious experience" for K-pop fans, creating pressure to deliver something exceptional.
"[7] The final version of "Hard to Love" was fully recorded by Blackpink member Rosé at The Black Label in Seoul, South Korea.
The track has a city pop-like feel, built around soft piano, funk-inspired guitar riffs, disco-style handclaps, "glowing" neo-soul keys, and a "thick" bass groove.
Rosé tells the female perspective, describing how a woman can "make it feel like heaven" and then end up hurting the lover: "Never meant to cause you a problem/Here I am, yet once again/With the same old story".