As an equity options market, it provides electronic order matching services to stockbrokers and traders.

BOX Options was established in 2002 and launched trading in February 2004 as an alternative to the then-existing market models.

BOX was established in 2002 and launched trading in February 2004 as an alternative to the then-existing market models.

BOX also provides SOLA, a trading platform which matches or improves option prices and responds to orders in less than 20 milliseconds.

CEO R. Scott Morris attributed BOX's success to the PIP algorithm, noting the "$110 million in savings to investors because of our price improvement model.” [3]