After completing a degree in economics at the University of Chicago in 1986, he entered a rapidly changing futures industry as the NYSE and NASDAQ began trading equity options contracts.

[1] As an associate for GNP commodities, Morris developed strategies for risk hedging and management and began his lifelong research into algorithmic trading.

After two years, he became a managing director and led the firm's algorithmic trading division at the Automated Execution Strategies desk.

As CEO, Morris continued his engineering work, developing execution speed and messaging capacity for hedge funds and algorithmic traders.

Morris is also the author of Polished, a careers resource book that teaches resume, cover letter, and interview skills to college students and other first-time job seekers.