[1] Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors.
[1] High bounce rates typically indicate that the website is not doing a good job of attracting the continued interest of visitors.
[1] That means visitors only view single pages without looking at others or taking some form of action within the site before a specified time period.
On sites where an objective can be met without viewing more than one page, for example on websites sharing specific knowledge on some subject (dictionary entry, specific recipe), the bounce rate would not be as meaningful for determining conversion success.
There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur.
where A visitor may bounce by: There are two exceptions: 1) You have a one-page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave.
These example entry pages could have a bounce rate above 80% (thereby increasing the site-wide average), however they may still be considered successful.