Exit rate is a term used in web site traffic analysis and oil and gas production, as well as a financial term.
Please, note, there is a difference between exit and bounce rate.
Exit rate as an Upstream (petroleum industry) term refers to the rate of production of oil and/or gas as of a specified date.
Exit rate as a financial term refers to the revenue or cost to be expected in the following fiscal period as a derivative of the performance in the current period.
When used in the context of revenue, exit rate refers to the income expected in following periods as a result of sales closed in the existing period.