Bouvardia longiflora, commonly known as the scented bouvardia, is a species of flowering plant in the family Rubiaceae.

It is first described by Spanish botanist Antonio José Cavanilles in 1801 from a specimen in the collection of Luis Née.

The holotype specimen is from a location between Querétaro and Guanajuato.

[1] The most commonly cultivated member of the genus, it is grown for its scent.

It grows in sheltered spots in the garden with good drainage.