[4] Each episode of Bowling Headliners had two nationally known professional bowlers competing as part of a found-robin elimination tournament.
Each week two letter-writers were selected to compete against two members of the audience at the bowling alley in three-frame matches with prizes available.
[6]\ Edelbrew Brewery Inc. of Brooklyn signed a contract in January 1949 to sponsor a 15-minute segment of Bowling Headliners on four of ABC's eastern stations.
Officials of the alley and Ballantine proposed stopping sales there, but the authority did not change its decision.
[9] The show was featured on the cover of the October 29, 1949, TV Guide when the magazine was still a local publication from New York City.