In 2003, the shirt became the subject of a campaign by radio-host and men's rights activist Glenn Sacks on the grounds of misandry and the incitement of violence against children.
"Boys are stupid ..." has evolved into a successful object for merchandise, which includes all types of clothes, mugs, key chains, posters and other items.
[2] Los Angeles based radio host and men's rights activist Glenn Sacks initiated a campaign against the T-shirts in 2003.
She went on to state that while she believed the US needed a men's rights movement, she didn't think Sacks should be the one doing it, calling him a "women-bashing, backlash shock-jock radio host.
[8] In Canada, the complaints by the Canadian Children's Rights Council resulted in numerous major retail chain stores stopping their sales of the merchandise.