[3] The image of a rose forms the brand's logo, inspired by co-founder, Carla Braccialini's love for flowers.
[5] Carla and her husband Roberto Braccialini started the company in 1954 as a small workshop with 4 to 5 employees in Florence, Italy.
[6] Initially, she started sewing without any formal knowledge with materials such as leather and straw, making clothes and selling them in Versilia, Italy.
[6] In the 1980s, two of Carla's three sons Riccardo and Massimo joined the company and adopted her philosophy, and carried forth her vision.
Braccialini also enters into more licensing agreements with Frangi Spa controlling the production of foulards, scarves, beachwear and lingerie.
[citation needed] The Feng Shui inspired factory is designed by Chan tit-Kwan from Hong Kong.
The external façade is covered by vertical plants and ivy and the internal layout is constructed on the basis of Feng Shui principles.
[7] In October 2012 Braccialini announced up to 77 layoffs of 220 employees total but in 2013, after an agreement with the unions, 25 people will leave the Company, due to the externalization of logistics.