The company was founded in 1902 by George Brace, an engine house driver born in Abercarn[2] who worked at the Cambrian Colliery in Clydach Vale.

In 1919 William persuaded the then owners of Oakdale Colliery, the Tredegar Iron and Coal Company to hand the franchise of the bakery in the village over to George's eldest son, Ernest, who had just left the Royal Flying Corps after service in World War I.

After winning the franchise, George persuaded each of his children to start bakeries in various towns and villages across the South Wales Valleys.

[6] In 2004 Brace's purchased another 60,000 sq ft (5,600 m2) factory unit one mile away and invested £10 million installing the most up to date plant bakery, which can produce up to 900,000 loaves a week.

Brace's operates plants in Croespenmaen and Pen-y-Fan Industrial Estate within a mile of each other near Blackwood,[4] and in February 2011 bought an existing facility in Rogerstone.