Brachyloma ericoides is a species of flowering plant in the family Ericaceae and is endemic to the south-east of continental Australia.

It is an erect or spreading shrub with linear to narrowly elliptic leaves and usually pink, tube-shaped flowers.

Brachyloma ericoides is an erect or spreading shrub that usually grows to 20–60 cm (7.9–23.6 in) high and has softly-hairy branchlets.

Flowering occurs between April and November, and the fruit is a more or less spherical drupe 3.5–5 mm (0.14–0.20 in) long.

[2][3][4] This species was first formally described 1854 by Diederich Franz Leonhard von Schlechtendal, who gave it the name Lobopogon ericoides in the journal Linnaea.