For ten years Long worked at Maple Leaf Sports & Entertainment where he was responsible for feeding more than 20 million fans at Toronto's Air Canada Centre and BMO Field.
Meanwhile, the Air Canada Club was ranked by Globe and Mail reviewer Joanne Kates as one of the top 10 restaurants of the year in its inaugural season.
[citation needed] Long's previous culinary challenge was to rebuild the food and beverage program at the CN Tower in 1995, amassing several awards during his tenure.
[citation needed] The aspiring chef started out in the early 1980s with stints at various restaurants across the country—mostly as a sideline to pay the bills while working as a musician.
Long developed the concept for the Restaurant and Bar called My Place, A Canadian Pub, located at Jane and Bloor in Toronto's West End.