Brahmotsavam (film)

The film was co-produced by Prasad V. Potluri under the banner PVP cinema in association with G. Mahesh Babu Entertainment.

It stars Mahesh Babu, Kajal Aggarwal, Prakash Raj, Rao Ramesh, Samantha Ruth Prabhu and Pranitha Subhash.

Peddabbai, Mahalakshmi's eldest stepbrother, is envious about his brother-in-law's fame as his father lends Chantibabu ₹400 for his business establishment.

After a series of confrontations, he learns that Chantibabu has left the whole property on his name, stating "Peddabbai was there in each and every moment of his life, in his good and bad times, and he is completely worth it".

[7] The film was tentatively titled as Brahmotsavam and Addala said in late December 2014 that it would be a family drama adding that he would begin the casting process soon.

[13] A special logo of the film's title featuring both Venkateswara's feet and a poorna kumbham in addition was released on 30 May 2015, a day before the official launch ceremony.

The poster confirmed A. Sreekar Prasad and Thota Tharani as the film's editor and art director respectively.

[15] After opining that the script has the potential to commercially succeed in both the languages without making much changes, Babu accepted the proposal of a Telugu-Tamil bilingual.

[18] They approached Rakul Preet Singh to play the female lead and she evinced interest to be a part of the film after the first round of discussions.

[23] Though she denied signing the film during the promotions of Pandaga Chesko (2014),[24] an official statement confirmed her and Pranitha as the female leads.

[25] Jayasudha, Rao Ramesh and Tanikella Bharani were confirmed as a part of the film's supporting cast during the official launch ceremony.

Rajiv added that her manager approached the makers for a role after the rumour began spreading and they rejected the proposal as no character suited her.

[28] Samantha replaced Rakul Preet Singh in mid June 2015 after the latter failed to adjust her call sheet due to scheduling conflicts.

[39] At the same time, PVP Cinema announced another casting call for real life families who are interested in participating in the film's shoot.

[41] In mid-March 2016, Pranitha revealed that she would play a traditional Telugu girl-next-door character from a very protective family, very bubbly and taking only the good from any situation in life.

[14] Babu allotted ninety days of call sheet without any lengthy breaks for the film which was expected to be wrapped up by December 2015.

The makers wanted to complete most of the film's shoot in the fresh schedule commenced, as many actors and actresses were involved.

The completion of the schedule meant wrapping up the principal photography, except for a song and few patchwork scenes which were planned to be filmed in Hyderabad.

If there is a family with many members and if they celebrate every moment like a Utsavam, it is a Brahmotsavam", adding that the film's story would be on the lines of his previous directorial Seethamma Vakitlo Sirimalle Chettu (2013) which starred Babu and Samantha along with Daggubati Venkatesh and Anjali.

[68] However on early May,[69] the makers planned for a release on Sankranthi (14 January 2016),[70] since Babu was busy on the promotions of his film Srimanthudu.

[81] On the opening day of its release, the makers planned to 5 shows across Telangana,[81] and in majority of the theatres in Andhra Pradesh.

[85] In July 2018, Bhadrakali Pictures bought the distribution rights of the film's Tamil dubbed version titled Anirudh, which was released in late 2018.

[100] Y. Sunita Chowdary of The Hindu gave it a 2.5 out of 5 and stated "Brahmotsavam is a confident, grand and sublime title for a noble plot that has been given a superficial treatment.

"[101] Critic Pranita Jonnalageda, writing for The Times of India gave 3 out of 5 stars stating "A montage of beautiful visuals (Rathnavelu's brilliance), lots of happy people, and frequent song and dance routines may be the perfect ingredients for a ‘brahmotsavam’, but the end result needn't necessarily be a good film.

"[102] Suresh Kavirayani of Deccan Chronicle gav the same rating, saying "Brahmotsavam is extremely good on paper, but the execution is not interesting.

"[103] Sify gave 2.75 out of 5 stating "Brahmotsavam has a grand theme but the director failed to narrate the movie in a convincing way as it is laced with tedious sequences and unending songs.

If you ignore the predictable nature of the storyline and some boring moments during the second half, this is one film which can be easily watched with your family this summer.

"[105] India Today gave 2.5 out of 5 stars saying that "if Srikanth had chosen to stick with the genre 'family drama', the fate of Brahmotsavam would have been fine.

"[109] Sreedhar Pillai, editor-in-chief for Firstpost stated "Brahmotsavam lacks a cohesive story and the way the film unfolds puts you into a deep slumber.

[116] According to trade analyst Taran Adarsh, Brahmotsavam had collected $1,053,521 (₹7.12 crore), in the opening weekend, becoming Babu's fifth film to surpass the $1 million mark at the U.S. box office.