The jasmine vine in Seethamma's courtyard), also known by the initialism SVSC, is a 2013 Indian Telugu-language family drama film co-written and directed by Srikanth Addala.
In addition to directing the film, Addala worked on the script for three years after the release of his directorial debut, Kotha Bangaru Lokam (2008).
Ramachandra Prasad, Seetha's paternal uncle, a wealthy individual, despises the financial stature of Relangi Mavayya's family; his daughter Geetha and Chinnodu meet at the wedding of the former's elder sister, and develop feelings for each other.
Geetha's elder sister and her in-laws run into Relangi Mavayya and his daughter Chinni in a train and deem her potential to be the wife of a relative, prompting the alliance to be eventually finalized.
After the release of his directorial debut, Kotha Bangaru Lokam (2008), Srikanth Addala worked for three years on Seethamma Vakitlo Sirimalle Chettu's script.
[3] After Vedam's release, in June 2010 Dil Raju began planning a film directed by Addala and featuring Venkatesh and Pawan Kalyan as the male leads.
[10] K. V. Guhan, who worked on the previous Babu films Athadu (2005) and Dookudu, was signed as Seethamma Vakitlo Sirimalle Chettu's cinematographer.
[13] Although production began in Hyderabad on the eve of Vijayadasami (6 October 2011) with a launch ceremony, Venkatesh and Babu did not attend due to previous film commitments.
[34] Miss Dabur Gulabari 2011 second runner-up Tejaswi Madivada was signed for a supporting role in her acting debut,[35] and Abhinaya was cast as Babu's sister in the film.
[3] Rama Prabha, Tanikella Bharani, Kota Srinivasa Rao, Brahmanandam and Ahuti Prasad later joined the film's supporting cast.
[36] "For the SVSC set, the director and I spent a few days in East and West Godavari districts and saw the houses... the front and back yards, where they plant flowers etc.
Principal photography began on 18 January 2012 in Visakhapatnam, where several of Venkatesh's scenes were filmed near the Andhra University campus and on the Ramakrishna Mission Beach.
[41] After shooting was disrupted three times in Hyderabad by crowds, Babu suggested that Raju move production to Chennai (where several wedding scenes were filmed at a coconut plantation).
[53] A song featuring Babu and Samantha was shot in Magarpatta, Pune, in early December,[54] and scenes following Chinni's wedding were filmed in Dwaraka Tirumala.
[3] Another song featuring Venkatesh and Anjali was shot in Kerala under the supervision of Prem Rakshith;[55] its completion marked the end of principal photography on 24 December.
[66] He noticed that about 80 percent of the families had good fathers, and their sons (who were struggling to find jobs and establish themselves) reconciled easily after small disagreements.
Seethamma Vakitlo Sirimalle Chettu's soundtrack was composed by Mickey J Meyer, with lyrics by Ananta Sriram and Sirivennela Seetharama Sastry.
Aditya Music acquired its marketing rights in early June 2012,[67] and the soundtrack was released at an event at Ramanaidu Studios in Nanakramguda, Hyderabad, on 30 May 2012.
[70] Seethamma Vakitlo Sirimalle Chettu's release was expected to be postponed because of a filming delay after Samantha had an adverse drug reaction.
[74] Seethamma Vakitlo Sirimalle Chettu was the first South Indian film to be released in Manhattan, premiering on 10 January 2013 at the Times Square AMC Empire 25 theatre.
[86] Seethamma Vakitlo Sirimalle Chettu's television broadcast rights were sold for ₹85 million to an undisclosed channel in early June 2012.
[92][93][94] Overseas DVD and Blu-ray discs were released in June 2013 by Bhavani Videos,[95][96] and global television broadcast rights were acquired by MAA TV.
[100] Mahalakshmi Prabhakaran of Daily News and Analysis called the film a "heartwarming watch that has its emotions and underlying message in the right place".
[101] According to IANS, "It is very unlikely to point out a single dull moment in this crowd-pleasing, tear-jerking healthy family entertainer that presents a story akin to every household".
[103] IndiaGlitz called the film a "heart-tugging family entertainer": "If Mahesh Babu seems to be the most important star, be it in terms of the screen time or the number of lines he gets to speak, it is Venkatesh who takes a lion's share in SVSC's story.
[104] Karthik Pasupulate of The Times of India gave Seethamma Vakitlo Sirimalle Chettu 3.5 out of five stars, calling it a "good old fashioned family drama sans the usual masala" and adding that it is "pleasant, well intended, and has some tender moments as well, but does it pack enough entertainment value".
[105] Sify gave the film 3.25 out of five stars: "Seethamma Vaakitlo Sirimalle Chettu definitely makes you moist-eyed as you walk out from the theatre but it runs on a flimsy story.
[106] Radhika Rajamani of Rediff gave the film three out of five stars: "While it cruises along smoothly, delving into relationships within the family, without too many conflicts or twists and turns, one feels an emotional disconnect sometimes because society has changed so much from what is portrayed on screen".
[108] Seethamma Vakitlo Sirimalle Chettu earned ₹9.81 crore on its first day at the AP-Nizam box office—according to trade analyst Trinath, probably the best-ever opening for a star-studded Telugu film.
[109] Taran Adarsh called the film's opening "mindblowing" as it earned US$205,347 (₹1.13 crore) at 62 locations on its Thursday previews in the United States.