The show began airing on TV3 in the Republic of Ireland on 9 September 2010, just 7 months after the axing of the controversial Play TV.
Brain Box is a commercial presentation, by NetPlay TV – in association with Challenge Jackpot.
Although broadcast only in Scotland and Ireland, the show was actually produced at Teddington Studios in London, England (also previously used by Quiz Call).
The Belfast Telegraph's Gail Walker said that "UTV's Brainbox (possibly the worst, most cynical local programme ever made) is an appallingly fascinating thing" and filled with "brushwood-rolling silent airtime" and that its only agenda was "to keep callers phoning in".
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