[2] The Brand EU Centre is based in London, in Gold Mercury House, Mayfair, and is funded privately.
As an independent centre it is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties.
Centre President, Nicolas De Santis believes that politicians do not help the EU's case, because they scapegoat it for their domestic problems, and claim the Union's successes as their own.
[3] The Centre asserts that while, over the past 50 years, Europe has been coming together via closer integration, most of the changes have been made at a political level; and the citizens have not properly connected or identified with the project as a result.
[5] The Brand EU Centre also use publications, campaigns and events to address another "failure" of the European Union, namely its institutional complexity, which results in citizens' lack of understanding about its operations and democratic legitimacy.