[1][2][3] Brand Keys is headquartered in New York, NY and has offices in Dublin, Dubai, London, Madrid, Sydney, and Tokyo.

[4] Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity.

[5] The approach identifies what motivates, maintains, reinforces, and drives consideration, engagement, purchase behavior, and consumer loyalty.

[6] Research conducted by the Advertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior.

The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.