Brand New-U (U.S. title: Identicals) is a 2015 science fiction, thriller film written and directed by Simon Pummell and produced by Janine Marmot.
[6] The film made the official selection for the Rotterdam Lab and is a multi platform, transmedia project featuring urban projection, geo- specific augmented reality, and online media.
[7] In March 2013, Lachlan Nieboer and Nora-Jane Noone were cast as the two leads playing Slater and Nadia respectively.
[6] Principal photography started on 1 April 2013 for four weeks in London, England and Dublin, Ireland.
[1][6] Two pictures were released on 10 May 2013 via Total Film.