Brand alliances

A visible example of cobranding is combining two or more of their restaurants under one roof.

In many places, it is not unusual to see a Taco Bell and KFC or a Pizza Hut and WingStreet combined.

[1] Brand licenses are a contractual agreement where a company lets another organization use its brand on other products in exchange for a licensing fee.

An example of brand licensing is seen in the Walt Disney Company's relationship to Tokyo Disneyland.

Cross marketing is an agreement for mutual promotion between two companies.

A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC)