The Brand rankings of Japanese universities (大学ブランドランキング Daigaku Burando Rankingu) is a ranking of the Japanese universities by Nikkei Business Publications, released annually in November.
According to Nikkei BP, BRJU stands on the idea of "How people think", but not the quality or functions of university.
Each indicator was calculated by the result of questionnaires to business(wo)men, people who have children and people related to education in a same region of targeted universities.
these indicators are related to not only reputation or popularity, but also various recognitions such as a review of HR.
Basically the same methodology of corporate brand research is applied to this ranking systems.