Brantano (UK) Ltd was a British shoe retailer, owned by Alteri Investors.

The company originated from a small factory in Lede, East Flanders operated by Andre Brantegem and his brother.

[3] Between 2008 and 2010, Brantano refurbished their stores to bring a new modern style to coincide with the television advertisement airing.

In January 2016, Brantano UK filed for administration and was bought back by Alteri.

The concept of the campaign was to change the public's perception of Brantano from a discount warehouse, to a high fashion, affordable shoe megastore.