It has manufactured a wide assortment of products ranging from electric shavers and personal care devices to radiograms and record players, movie cameras, slide projectors, clocks, and small kitchen appliances, for which "Braun became shorthand for reliable, no-nonsense modernist goods.

At the 1937 World's Fair in Paris, Max Braun received the award For special achievements in phonography.

In 1954, the company also began producing film slide projectors, a mainstay of its business for the next forty years.

By this time, Braun's film slide projectors were featuring high-quality optics and all-metal construction combined with sleek functionalist styling, and competed with higher-end Eastman Kodak and Leitz products in the global market.

The LECTRON System was introduced to the German marketplace in 1966 by Egger-Bahn (a company primarily focused on the 9mm toy train sector).

[8] By the 1970s, Braun discontinued its film slide projectors and hi-fi products to focus on consumer appliances such as shavers, razors, coffee makers, clocks, and radios.

In 1982, Gillette Group moved to integrate Braun with the parent company by taking full control over its operations.

[9] By the mid-1990s, Braun held a leading position among the world's home appliance manufacturers, but profitability concerns began to surface.

[10] The litigation commenced by the company to reverse the sales losses and damage to its product image cost Braun substantial amounts of money.

[11][12] The following year, Braun's sales organization was merged with those of Gillette's other business divisions to cut costs.

[17][18] Braun's products include the following categories: The company was formerly a manufacturer of food processors, radios, slide projectors, Super 8 film cameras and accessories, and high-fidelity sound systems.

From the mid-1950s, the Braun brand was closely linked with the concept of German modern industrial design and its combination of functionality and technology.

Another icon of modern design, but less well known, is the LE1 electrostatic loudspeaker unit (for which technological aspects were licensed from the British company QUAD).

Contemporary Braun design of the period incorporated this new approach in bright colours and a lightness of touch while still clean-lined in keeping with functionalist philosophy.

For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1995, when Peter Schneider succeeded him.