Beer in Brazil

Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016.

Despite the weak performance in recent years, outlooks expect per head consumption to increase slightly out to 2021.

As is the case with the market's overall volumes, and per capita consumption, on-trade sales have been adversely impacted by an unfavorable economic situation.

[citation needed] The majority of the market belongs to AmBev, the owner of the Brahma, Antarctica, Bohemia and Skol brands.

In 2004, Ambev merged with Belgium's Interbrew (Stella Artois, Becks, Staropramen and many others) to form the world's largest brewer, now known as InBev.

Company market share in 2009: Ambev (Inbev) (70%), Grupo Schincariol (11,6%), Petrópolis brewery (9,8%), Heineken (6,9%), others (1,73%).

Blumenau: Eisenbahn (Currently controlled by the Heineken Group), Bierland and some soft American lager breweries.

Belo Horizonte is also becoming a major microbrewering pole in the country, with several recognized brands such as Backer, Wals and many others.